From humble beginnings forty years ago Ritu became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Today she has outlets in all over the country, retailing under her traditional brand.
In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Ritu Kumar, LABEL. LABEL uses the established forte of traditional Indian design and converts it into a fashion oriented international product. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some stand alone stores.
Her designs are current and modern but with a sprinkle of her culture added in for good measure.
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