Whilst Zaitsev regards fashion designers Coco Chanel, Christian Dior, Gianfranco Ferré and Hubert de Givenchy as idols, his own creations are strongly influenced by traditional Russian and Slavic styles, and his collections include a variety of theme-based shows reflecting his take on the industry at the time. In his creations, Zaitsev includes elements such as traditional Pavlovsky Posad shawls and embroidered quilted jackets. He remains loyal to his Russian heritage and asks other Russian designers to follow suit.
Zaitsev's collection for the 2009 Russian Fashion Week pays homage to the Russian ballet impresario
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